A Name, Image, and Likeness (NIL) collective refers to an organization or group that represents and assists college athletes in managing their NIL rights and opportunities. With the changes in NCAA regulations allowing college athletes to monetize their name, image, and likeness, several companies and groups have emerged to help athletes navigate this new landscape.

A NIL collective typically provides services such as marketing, branding, legal support, and financial advice to student-athletes. They may assist with negotiating endorsement deals, sponsorships, appearances, and other opportunities that allow athletes to capitalize on their personal brand and popularity.

By joining a NIL collective, college athletes can leverage the collective bargaining power and expertise of the organization to secure better deals and ensure compliance with NCAA and state regulations. These collectives often provide guidance on managing contracts, protecting the athlete’s rights, and maximizing their earning potential while maintaining their eligibility within the NCAA’s rules.

New organizations, collectives, and agencies are likely to emerge to cater to the needs of college athletes in this realm. Therefore, it’s always a good idea to research and stay up-to-date with the latest developments in the NIL space.